Q4 2023 iOS Drawing & Coloring App Trends in Brazil

As the year 2023 wrapped up, the Drawing & Coloring app category on the iOS platform in Brazil saw a variety of trends. Data provided by Sensor Tower offers insights into how the top apps performed during the fourth quarter.

My Coloring Book experienced a significant spike in downloads, reaching a peak of 102K in the third week of November before settling to 6K by the end of December. Weekly active users mirrored this trend, soaring to 135K in the same week and then stabilizing at around 52K in the final week of the quarter.

X-Flow's Happy Color® Art Coloring Book maintained a steady revenue stream throughout the quarter, ending with 111K in the last week of December. Downloads stayed within the 10K-14K range weekly, and active users saw a slight increase, ending the quarter at 43K.

Color by Number：Coloring Games by Wildlife Inc showed a consistent revenue, concluding at 7K in the final week of December. The downloads dipped to a low of 4K in late November but recovered to 7K by the quarter's end. Active users saw a gradual increase, finishing at 27K.

Wildlife Inc's other offering, Colorfy: Coloring Book Games, also had a stable revenue, with the last week of December seeing 3K. Downloads for the app fluctuated, peaking at 12K in mid-November, while active users experienced a peak of 25K in mid-November before dropping to 10K by year-end.

Lastly, Gallery: Coloring Book & Decor from BERESNEV s.r.o. saw its revenue grow, reaching 133K in the last week of December. The app's downloads showed an upward trend, ending the quarter at 5K, while active users increased consistently, concluding at 19K.

For more detailed insights and data on app performance, Sensor Tower's comprehensive analytics platform offers in-depth analysis and trends across various app categories and markets.